Some real-estate agents are reporting a positive reaction to the auspicious year of 2018.
By Nancy Matsumoto, The Wall Street Journal
Jan. 25, 2018 10:21 a.m. ET
Chinese will soon be celebrating the Year of the Dog. It could also be the Year of the Deal.
It has long been known in real-estate circles that an address or price that includes the number eight—which when spoken in Cantonese sounds like the word for “prosperity”—can make a property more popular with Chinese buyers. Now some real estate agents are reporting a reaction to the auspicious year of 2018: The number 18, when spoken out loud in Cantonese, sounds like the phrase “I want to be very wealthy,” says Kelly Xie, a Toronto-real estate agent for Century 21.